Privacy Policy

Last Updated: July 11, 2025

1. Data Controller

Medothic GmbH
Dr.-Mack-Str. 88
90762 Fürth
Email: datenschutz@medothic.com

Managing Director: Harald Hültl
Data Protection Officer: Thorsten Hartmann

2. Purpose of Data Processing

Medothic GmbH processes personal data solely within the framework of applicable legal requirements—particularly in accordance with the General Data Protection Regulation (GDPR), the Federal Data Protection Act (BDSG), and the guidelines of national and international market and social research associations (ADM, EphMRA, ESOMAR).

  • All personal data collected by medothic GmbH is always gathered, stored, processed, and used in compliance with applicable laws. Access to this data is also subject to legal provisions.
  • Participation in studies is voluntary. Respondents may withdraw from a study at any time without giving a reason. Furthermore, consent is obtained from the data subjects before any personal data is recorded (Art. 6(1)(a), Art. 9(2)(a) GDPR).
  • Data processing is conducted solely for specific purposes and in accordance with the principles of the GDPR.

3. Use of Personal Data

  • Personal data is used exclusively for research purposes.
  • Data is processed in anonymised or pseudonymised form (Art. 6(1)(a) GDPR).
  • No data is shared with unrelated third parties, except where required by law or by court order.

4. Secondary Purposes

  • Personnel data
  • Applicant data
  • Supplier / service provider data
  • Customer / prospect data

5. Personal Data

To fulfil the purposes outlined above, personal data is collected, processed, and used for the following groups:

  • Study Participants: Collected data may include:
    • Name, address, email (personal data in surveys is only collected and processed if participants provide it voluntarily, e.g. for incentive purposes)
    • IP address (for quality assurance)
    • IT security data
  • Employees & Applicants: Data collected for the purpose of employment or recruitment processes
  • Customers, Suppliers, Prospects: Business contact information and, where necessary, additional data required for project execution

6. Customer Data

Basic Data:

  • Title, name, email, telephone
  • Company (name and type), position, address, country

Additional Data for Quote/Project Requests:

  • Study information (topic, type, fieldwork times, locations, duration of survey, if applicable)
  • Quote details (type of study, deadlines, requested special services)
  • If you commission a project with us, we require the data necessary for invoicing in accordance with German tax law (§ 14 UStG).

7. Rights of Data Subjects (pursuant to Articles 15–22 GDPR)

Data subjects have the right to contact us at any time, free of charge, with questions regarding the collection, processing, or use of their personal data. This also includes, to the extent applicable, justified, and provided that no statutory retention obligations conflict with this right, the right to:

  • Rectification of inaccurate data
  • Deletion, insofar as no statutory retention obligations exist
  • Restriction of processing or objection to consent given
  • Data portability

Data subjects also have the right to lodge a complaint with a data protection supervisory authority if they believe that the processing of personal data concerning them violates the GDPR (Art. 77).

To exercise your rights, please contact us at:
📧 datenschutz@medothic.com

Or in writing to:
Medothic GmbH, Dr.-Mack-Str. 88, 90762 Fürth

8. Who Receives Data and in What Form?

Generally, personal data of survey participants is not shared with clients of our market research projects.

  • Provided personal data is processed and used solely for statistical purposes.
  • Survey results are shared in anonymised or aggregated form.
  • Kunden erhalten – wenn überhaupt – Zugang zu personenbezogenen Daten nur zu rechtmäßigen Forschungszwecken. Clients may only access personal data, if at all, for legitimate research purposes. They do not receive identifying information such as names, addresses, phone numbers, or original questionnaires.
  • Clients are also obliged to comply with our data protection policy. Any information provided to clients is used exclusively for market and opinion research purposes.
  • External service providers (e.g., moderators) are contractually bound to confidentiality and data deletion: personal data must not be shared with third parties, may only be used for the intended purpose (e.g., conducting an interview), and must be deleted immediately after completion.
  • Data sharing occurs only within the framework of legal authorisation.

Data collected for secondary purposes is processed exclusively by authorised internal departments.

No commercial use: Personal data provided by you or others will not be sold or used for advertising. We use this data solely for the purposes described above, for which it was provided.

Storage period:
Data is stored until consent is withdrawn or the purpose of processing ceases, while observing statutory retention periods. You may object to further use or storage at any time. Withdrawal does not affect the lawfulness of processing prior to the withdrawal (Art. 7(3) GDPR).

9. How Can I Access or Update My Stored Data?

  • Update Your Data (Art. 16 DSGVO):

If you wish to correct or update your personal data, please contact:
datenschutz@medothic.com

  • Access Your Data (Art. 15 DSGVO):

If you wish to access your stored personal data, please contact:
datenschutz@medothic.com

  • Delete Your Data (Art. 17 DSGVO):
    If you would like to request the deletion of your personal data from our records, please contact: datenschutz@medothic.com
  • Postal Adress:

For general inquiries, issues or complaints regarding your personal data or data protection, please contact:
Medothic GmbH, Datenschutzbeauftragter, Dr.-Mack-Str. 88, 90762 Fürth

10. Cookies and Other Tracking Technologies

This website uses cookies. Cookies help us understand how visitors use our website so that we can improve it and provide you with the best possible experience. By visiting our website, you consent to the use of cookies.

Our website uses technically necessary cookies, web beacons, as well as tags and scripts to track visits on an individual and aggregated basis, providing navigation information and usage insights.

11. Data Deletion / Contact by Respondents (Access, Deletion, General Inquiries About Their Data)

Personal data is deleted once the purpose of processing has ceased and applicable statutory retention periods have expired (pursuant to Art. 5(1)(b) GDPR, as well as provisions of the German Commercial Code (HGB) and the German Income Tax Act (EStG)).

For survey participants, this is generally after incentive processing or completion of the market research project, plus a certain grace period (e.g., for follow-up questions regarding incentives).

Contact for deletion requests:
datenschutz@medothic.com

12. Changes to This Privacy Policy

This privacy policy is regularly reviewed and updated to reflect new legal or organisational requirements. In the event of changes to our data protection practices, we may update this privacy policy accordingly. We recommend that you visit our website and review our privacy policy regularly to stay informed of the most current information about our data protection practices and to decide whether you continue to consent.

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